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An independent design house establish by Dan Ram on March 2013, mastering in cross platform design thinking, UX design, Product design, Automotive design. providing highly creative process developing innovative products and design for international brands and startups like :General Motors, Pininfarina, Green Road, Sight Diagnostics , Jugano and more, working from concept development to final production with great brand and user experience value.

The Team

Dan Ram | Head of Design & UX
Dan Ram returned to Israel after spending 4 years living and working in Tokyo designing cars for Infiniti and Nissan advance Design, and 4 years in London working with Philippe Starck on various products like: watch collection, electric bicycle, concept motorcycle and concept for puma store among the others, working for Samsung Design Europe on future smartphones concepts and IDEO Tel Aviv and London. Dan is Royal College of Art graduate MA Vehicle Design, sponsored by Fiat and Bezalel Art & Design Academy Jerusalem graduate B.Des Industrial Design. After Meeting with Shay Agassi, Dan decided to join Better Place as Head of Design & UX and was in charge of developing Better Place design language, User experience and brand identity, working all across Better place products and platforms like: Oscar an on / off driving car operation system, battery switch stations and charge spot line up and accessories

Yoav Baitner | Design Enginering & productization
Yoav Baiter is B.Des Industrial Design graduate from Bezalel Art & Design Academy, Jerusalem
With more than 25 years experience in design engineering and developing products from initial idea to mass production.
Master of plastic injection moulding products and production supervision working with brands such as Keter Plastic, ZAG, LipskI, Sight DX, Juganu and friendly Robotics